Friday, September 25, 2009

Braaivleis, rubgy, sunny skies and Chevrolet

While we are on the Heritage track (and 24 September being Heritage day and Braai day), I was reminded of the wonderful jingle we grew up hearing - "braaivleis, rugby, sunny skies and Chevrolet" (repeated a few times of course). For those in consumer behaviour, I wasn't very old (really!) but still remember the lines that follow ("they go together, in the good old RSA"). The images (as in most advertising) showed very happy people driving a Chevrolet (of course)and all singing cheerfully.
It seems that not only did Fray Bentos pies and creme soda taste better, but the jingles were better!
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10 comments:

  1. UnknownSeptember 25, 2009 at 8:16 AM

    I think of the brands that are clearly etched in memory are those that appeared on the tin signs outside trading stores- Joko Tea and Coca Cola and sometimes even Pepsi.

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  2. AdeleSeptember 25, 2009 at 8:42 AM

    I thought you were going to mention Boxer tobacco

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  3. creative and meaningfulSeptember 26, 2009 at 2:01 AM

    Oh wow - when i arrived in Australia 30 years ago teh ad i remember to this day was "football, meat pies, kangaroos and Holden cars" - there was me thinking it was home-grown genius but since Holden is the local offshoot of GM I guess teh marketing departments worldwide were talking to each other even then. Standardisation vs localisation. My undergrad students love the 30-year-old ad when I show it to them, it's truly iconic of its time. (I trioed to learn an Australian accent from that ad, not very successfully!) here's the ad, is it anything like the one in SA?

    http://www.youtube.com/watch?v=s4Ic3RqPIJo

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  4. AdeleSeptember 26, 2009 at 4:15 AM

    Colin, This ad is amazing. It has the same tune. So I guess local v/s global is the issue. I have forwarded this link to so many people. What did we do before youtube?
    Adele

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  5. AdeleSeptember 26, 2009 at 4:19 AM

    Another thing - was that Skippy in the ad?
    The hairstyles are very interesting!!

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  6. AdeleSeptember 26, 2009 at 4:28 AM

    http://www.youtube.com/watch?v=x1wvQ7ERXhY
    This the link to the SA radio ad version (we didn't have TV at the time). Of course I am horrified I remember an advert from 1974!

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  7. AdeleSeptember 26, 2009 at 5:22 AM

    If you want to the US version (updated),
    http://www.youtube.com/watch?v=_rYXmWY9HY4
    will take you there

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  8. WagsSeptember 26, 2009 at 11:19 PM

    Wow! But WHAT is "braaivleis"?

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  9. AdeleSeptember 27, 2009 at 1:50 AM

    Wags
    Essentially it is the SA equivalent of barbeque. And mostly we just "braai" - the act of cooking meat (vleis) on a fire. We will make one for you when you visit SA!

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  10. WagsSeptember 27, 2009 at 5:43 AM

    OK! Looking forward to it.

    Does everything end up charcoal black, like an Aussie BBQ? ;-)

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