Computerised marking?

I hadn't thought of using computers to mark essays, but in the UK it appears that they are using it. Very interesting article on how the computer marks!

http://www.ioltechnology.co.za/article_page.php?iArticleId=5258318

#23 THE END

The title of this blog is actually a misnomer. It's not the end - it's only the start of things to come.
I have realised how easy much of this. I think I have learned not to be intimidated by the technology, but to "jump in" and see what happens. I think I will using Wikis, and blogs. We are using a wiki for a book we are writing - that people can indicate which chapters they would like to write. It really was easier than sending out all those mails!
Twitter and I will last a very short time only. I didn't really think that there was as much value in it as I thought there would be. The same for RSS feeds.
Most of all, I have discovered I can do this - and maybe I can encourage others to explore this also!
Thanks Peter Wags for the idea and visiting the blogs... I really appreciate it.

#22 - nearly there!!

#21 Podcasts

I have a confession to make. I have an iPod - and download podcasts often through iTunes.
Does this disqualify me from the iPod draw?

#20 YouTube videos explained

As you can see, I tend to go a bit overboard. We are told to embed 1 video - and I do 4. So now I have to write 4x as much.
Clip 1 is of Jeremy Taylor. I remember this rather vividly, except of course he sang about nigger balls (those sweets that started out black and eventually went down to nothing... and that changed colour as they went) but we know, that like the golliwogs, they are inherently racist, so that had to get changed.
Clip 2: VW then adapted the jingle for their Volksie Bus.
Clip 3: VW people - a lovely ad that doesn't sell anything, but promotes employees in the organisation. The MD of VWSA is in the ad, and apparently people took time off to have their hair done for the advert. Apparently it was a highlight for many VW employees.
Clip 4: This is an Andre de Villiers song that captures the VW feeling - note all the different VWs the family own.
This was such fun and quite simple to do.
I hope my Australian colleagues who are following this blog will enjoy the SA ads!

Some iconic VW adverts

A nice (old) feel good advert

And, to provide an integrated brand view

YouTube videos

Watch this and see our culture. The full song apparently sold more copies than Elvis.

See what marketers can do with a catchy jingle.

#18 and #19

Well, I decided to go to a totally frivolous website as part of this task. hairmixer.com was my choice. Its a website that let's you see what you would look like with another hairstyle. I uploaded my current picture - problem is I have a fringe... and none of the hairstyles do. I couldn't find an eraser - and I really looked weird.... at least I know for sure that black hair is not for me!! What cheap fun.

Last night technology saved my life

Cute article - talk about technology saving your life (rather than a DJ)

http://www.ioltechnology.co.za/article_page.php?iArticleId=5242771

(If you don't understand the comment, you are too young to remember the song!)

Popularity of Twitter

Found a really interesting article - SA is in the Top 10 of countries using Twitter.
Some reasons are suggested in the article. Really interesting.

http://www.thoughtleader.co.za/stuartstobbs/2009/11/11/why-sa-is-the-10th-largest-twitter-users/

#15 The future of marketing and Web 2.0

I know one is supposed to know how to count - but I did #16 before #15. I hope no one notices! I could say it's because I am a marketer!!!!!!
Anyway, I think my students may be onto something. They have been telling me in one of their answers that Web 2.0 doesn't stand alone, but that it integrates as part of the total marketing effort of the organisation. Will the marketing effort change - no doubt. Will humans want to deal with humans - no doubt (even though humans are sometimes more frustrating than machines - I said "sometimes")
Long live technology. Long live human interaction! Long live relationships with people - and networking events (all with humans). Oh, and good coffee breaks

#16

Been thinking about how we could wiki during one of the courses next year. Perhaps on journal articles that can add value.
I also read the blog about Twitter - not finding that it's working all that well. Perhaps persistence is the thing though.

Wikis and the like

I have to confess to liking Wikipedia. There. Now I have said it. While I can't let me students quote from it in assignments, it really is a good place to start on any topic. I tend to use it as a starting place and then move on to "more intellectual" sources. Especially as there are linked websites that provide a more detailed perspective.