Read this comment in a wonderful article on Nestle and blogs. (http://www.theage.com.au/technology/technology-news/mummy-bloggers-spit-the-dummy-over-nestles-spoilt-milk-20091007-gmcd.html)
"Responding to the #nestlefamily Twitter storm, Nestle Australia's corporate affairs manager, Fran Hernon, said the reactions were biased and "predictable".
"This just goes to show that the blogosphere is a tough place to try to have a rational argument!," she wrote in an emailed statement."
Hmmm. Is she suggesting customers (and bloggers) aren't rational. Or that they don't express themselves rationally in a blog? Is this "typical" PR spin or is there an underlying dismissive attitude toward the customer being expressed? Or does she just not like the fact that customers are questioning the "almighty" corporate?
Thursday, October 8, 2009
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