Monday, November 23, 2009

Some iconic VW adverts

A nice (old) feel good advert

And, to provide an integrated brand view

YouTube videos

Watch this and see our culture. The full song apparently sold more copies than Elvis.

See what marketers can do with a catchy jingle.

#18 and #19

Well, I decided to go to a totally frivolous website as part of this task. hairmixer.com was my choice. Its a website that let's you see what you would look like with another hairstyle. I uploaded my current picture - problem is I have a fringe... and none of the hairstyles do. I couldn't find an eraser - and I really looked weird.... at least I know for sure that black hair is not for me!! What cheap fun.

Thursday, November 12, 2009

Last night technology saved my life

Cute article - talk about technology saving your life (rather than a DJ)

http://www.ioltechnology.co.za/article_page.php?iArticleId=5242771

(If you don't understand the comment, you are too young to remember the song!)

Popularity of Twitter

Found a really interesting article - SA is in the Top 10 of countries using Twitter.
Some reasons are suggested in the article. Really interesting.

http://www.thoughtleader.co.za/stuartstobbs/2009/11/11/why-sa-is-the-10th-largest-twitter-users/

Wednesday, November 11, 2009

#15 The future of marketing and Web 2.0

I know one is supposed to know how to count - but I did #16 before #15. I hope no one notices! I could say it's because I am a marketer!!!!!!
Anyway, I think my students may be onto something. They have been telling me in one of their answers that Web 2.0 doesn't stand alone, but that it integrates as part of the total marketing effort of the organisation. Will the marketing effort change - no doubt. Will humans want to deal with humans - no doubt (even though humans are sometimes more frustrating than machines - I said "sometimes")
Long live technology. Long live human interaction! Long live relationships with people - and networking events (all with humans). Oh, and good coffee breaks

#16

Been thinking about how we could wiki during one of the courses next year. Perhaps on journal articles that can add value.
I also read the blog about Twitter - not finding that it's working all that well. Perhaps persistence is the thing though.